After its last fundraising round, a Chinese beverage company that had recently surfaced on the market is now skyrocketing with a value of $6 billion. The company called Genki Forest is using a combination of health-conscious marketing and technology to assume a firm position in the consumer goods industry.
Genki Forest Was Founded Back In 2015 and Last Year It Tripled Its Valuation
Тhe official name of the startup is Genki Forest Food Technology Group, and it offers healthy alternatives to the many fizzy, sugar-infused soft drinks that currently dominate the beverage market. Its main product is peach-flavored soda water that is marketed as sugar, carb, and fat-free. It is also distinctive due to a black-white-and-pink label that has the Japanese character for air on it. Other products that Genki offers are milk tea, yogurt, energy drinks, and others.
Genki Forest products have quickly appeared in convenience stores and vending machines across many Chinese cities. The innovative, hip beverages are now also exported to over forty countries, including Australia, Japan, and the United States.
Genki Forest Believe Their R&D and Manufacturing Innovations to Be the Main Value Customers Seek In the Brand
Genki Forest representatives have stated many times that theirs is a tech company that emphasizes its innovations in manufacturing and R&D as the main factors that make it worthwhile to customers from around the globe. This is further reinforced by the fact that Genki started establishing its R&D centers in 2015 and entered the market two years later, in 2017. Many have invested in the company so far, including high-profile names like Genesis Capital, L Catterton, Warburg Pincus, and Sequoia Capital China.
Currently, China is home to one of the largest retail beverage markets worldwide. Its total worth was estimated to be somewhere around $192 billion back in 2019. Despite the highly competitive industry, Genki Forest has managed to separate itself from the aging, stagnant competition by coming up with a young, healthy brand that benefits greatly from its techie twist. Still, the brave and so far successful startup has a long way to go before becoming the next Coca-Cola Company.
These Popsicle Recipes Are Totally Next Level
Things are heating up, and while there’s a high chance that you probably couldn’t get any cooler if you tried, there’s no denying the fact that popsicles are the perfect summer treat. While you could just head to the store and buy a whole box of popsicles from the freezer section, where’s the fun in that? It’s super easy to make your own popsicles at home, and these popsicle recipes are totally next level.
Cake Batter Pops
The only thing better than a slice of cake is a slice of cake on a stick, and that’s exactly what these Cake Batter Pops have to offer. This recipe couldn’t be easier, as all you need is a box of Funfetti cake mix, whole milk, whipped topping, and rainbow sprinkles. Once you’ve put them in the freezer, they redefine the beauty of a cake.
Cookies and Coconut Cream Popsicles
When it comes to delicious duos, cookies and cream definitely take the biscuit. Thankfully, you can now take this edible delight to the freezer. To make this recipe, you’ll need coconut milk or coconut cream, Oreo cookies, and vanilla extract. Simply crunch the cookies up or leave them whole, and cover them with the coconut milk before shoving in the freezer. The end result is truly something special.
Do you like popsicles? Do you like Prosecco? Those are probably silly questions because, of course, everyone loves these two delicious treats. Amazingly, you can now merge these two loves into one by making Prosecco Pops. All you need are strawberries, blueberries, raspberries, Prosecco, pink lemonade, and normal lemonade. Stick all of these ingredients into a mold and voíla.
What we love most about popsicles is that they don’t have to be boring. They don’t just have to be made with fruit and juice, because these recipes are so much cooler than that. Which one of these popsicle recipes will you try first?