Your Summer Isn’t Complete Without This Cheesecake Factory Beach Towel
The Cheesecake Factory is all about a whirlwind of design. Starting from Egyptian columns to ornate chandeliers, the atmosphere is a blend of pastel frescoes and eclectic statues. The mastermind behind this eye-catching aesthetic is Rich McCormack, who initially designed the chain’s sixth location and eventually spent 15 years refining his vision, even adding Victorian-inspired touches.
Innovative Homage to Unconventional Design
Drawing inspiration from The Cheesecake Factory’s distinctive design, Chain, a dining and consumer product group co-founded by B.J. Novak and Chef Tim Hollingsworth, is unveiling a captivating assortment for enthusiasts. Among these offerings is the Chain Restaurant Tote ($40), boasting vibrant stripes directly from the restaurant’s extensive menus. The typeface branding “The Chain Restaurant” adds an unmistakable touch to this homage.
A Playful Ode to Ceiling Murals
Taking cues from the mural-adorned ceilings of The Cheesecake Factory, the release introduces the Chillest Freakin’ Summer Beach Towel ($100). The towel’s design showcases a whimsical interplay of elements – a bird with cheesecake tail feathers, a lobster savoring an avocado egg roll, and an enigmatic Eye of Sauron pillar reminiscent of the restaurant’s booth decor. This imaginative creation brings the restaurant’s extravagant charm to beach days.
Designer’s Touch With a Creative Flair
Responsible for the iconic Hut Hat that gained rapid popularity, designer Jen Lewis has once again worked her magic on the Cheesecake Factory-inspired beach towel. Known for reimagining nostalgic designs, Lewis captures the essence of The Cheesecake Factory’s ceiling murals. Her ingenious design work bridges the gap between the past and the present.
Limited Edition Collection With a Dash of Whimsy
The release of these Cheesecake Factory-inspired pieces encapsulates the enduring allure of distinctive designs, evoking memories of shared moments over meals and the memorable menu choices that define the restaurant experience. Both the Chain Restaurant Tote and the Chillest Freakin’ Summer Beach Towel are available in limited quantities on EatatChain.com.