Plant-based food is emerging as a niche in the culinary world. Fast food or quick-serve staples are also getting a makeover with this kind of approach. The latest restaurant under the umbrella is Hart House. Located in L.A. and launched by comedian and actor Kevin Hart, Hart House is the first national plant-based fast food restaurant, scheduled to open for business on August 25.
The Unique Restaurant
With its first location in the Westchester neighborhood of L.A, Kevin Hart, along with Andy Hooper, the founding partner and CEO, is going to start this restaurant with a 100% plant-based concept. The delectable menu includes salads, fries, tenders, tots, chicken sandwiches, burgers, and milkshakes. All of the foods here are made without any use of hormones, antibiotics, preservatives, high-fructose corn syrup, and artificial colors. The restaurant is also going to focus on the pricing, as alternative proteins are more expensive than their standard versions.
The Creative Head
To create the menu with a universal appeal, the Ride Along actor brought in Mike Salem, the former head of culinary innovation at Burger King. Salem was also responsible for the rollout of Burger King’s Impossible Whopper. He was appointed to serve the same function in Hart House, with the plant-based concept. With his expertise, he spent months perfecting the development of proprietary protein analogs, which serve as the foundation of plant-based alternative protein items, but without compromising on the taste and flavor.
The Future Plan
With several other locations in the pipeline, Hart House by Kevin Hart is eyeing to be the first national plant-based food franchise. The company also has joined a string of other US-based quick-service concepts, trying to nationally scale 100% plant-based alternatives to popular fast-food staples like burgers, sandwiches, and fries. This effort could be a turning point for this particular food category, especially when it’s emerging as a dominant alternative in the market.
Applebee’s, one of the major restaurant chains in the US, has partnered with makeup brand Winky Lux for a limited-edition collaboration. Applebee’s new chicken wing lip gloss, Saucy Gloss, is different from other products because it is made with authentic chicken wing sauce, comes in four saucy flavors, and is readily available at Walmart stores nationwide!
Applebee’s just launched a four-shade collection of flavored lip glosses inspired by four of their most popular wing sauces. Get Me Hot Buffalo is described as an orangey coral with a hint of hot buffalo spice. Sweet Chile Kiss is a rich, deep red with hints of golden chiles. The third in the list, Be My Honey Pepper, is described as a gorgeous golden honey-spiced gloss with shimmering flecks. Last but not least, Honey BBQ-T has a shiny, smoky barbecue hue with a hint of honey. The one thing they all have in common? They’re perfect for summertime sipping and swiping. So, of course, you’ll want to try them, especially if you want to amp up your date night with your favorite someone.
The Target Audience
Applebee’s new chicken wing lip gloss is perfect for anyone who loves chicken wings and wants to enjoy the flavor without the mess. The lip gloss is also made with a blend of oils and waxes that help hydrate and nourish your lips. As a result, the chicken wing flavor is subtle and not overwhelming. The gloss has a shiny finish and is long-lasting. It has a pleasant fragrance, but it may be too intense for some people. It also has a slightly tacky texture when first applied. However, once you let it sit for a few minutes, it becomes smoother and glossier on the lips without feeling sticky or thick. So, what are you waiting for? Grab these limited edition lip gloss for an extra saucy day.