We never thought we would see the day that KFC dropped chicken – almost. The fast-food chain teamed up with Beyond Meat as they revealed their Beyond Fried Chicken to the world on August 27. Beyond Meat uses plant-based substitutes in its food. It seems their chicken replacement was enough to send people into a fried food frenzy.
It wasn’t long before the line was apparently wrapping around the entire restaurant as people couldn’t wait to get their hands on some Beyond Fried Chicken. KFC has been a popular option for many over the years, but this took things to a new level. The restaurant later realized they sold more of the meat-free substitute in one day than they do all week with Popcorn Chicken.
The Next Step
Believe it or not, but diners only had five hours to try the new KFC menu item before they were completely sold out. So what’s next? KFC wants to study the results before it plans its next move. This could mean even larger trial, or even adding Beyond Fried Chicken as a permanent part of the KFC menu. Only time will tell.
Of course, if there is one thing that KFC is famous for, it’s fried chicken. However, it looks as though the fast-food chain could be about to bring even more people through the doors thanks to their partnership with Beyond Meat. Could this be the start of something great for fast food?