If you haven’t caught onto the vegan trend by now, maybe 2019 is the year for you. Need a litle help? M&S have your backs.
Veganuary is the month-long challenge that separates the meat-eaters from the plant-eaters. For those curious about plant-based food, this is your chance to know whether or not vegan is your thing. The amount of people going vegan grew by 183% in the last year thanks to a record-breaking 168,500 participants in the UK alone, and in 2019 it is going to just get bigger. On December 30, 2018, one person signed up to the pledge every six seconds!
Okay, okay, maybe we’re not all ready to give up eating meat and dairy, but a fair number of us are willing to explore and experiment with cutting down for more environmental, ethical, or health reasons. Stats have recently shown that one in three of us regularly buy dairy-free milk, and the UK favorite M&S say that one in five of their customers cook flexitarian meals at home.
Therefore, M&S being the clever giant store they are, decided to answer to this demand by launching their first fully plant-based range. In stores from now – yes you can go once you’ve finished reading this page – you are able to purchase Plant Kitchen meals. This is a 60-strong collection of ground-breaking vegan-friendly meals, ingredients, salads, and snacks designed to appeal to even the more hardcore of carnivores.
“This is the year we’ll truly see plant-based food go mainstream” says Director of Product Development at M&S, April Preston, “With 60% of customers eating less red meat and adopting a flexitarian approach, we’re thrilled we’ve created a range which tastes as good as you’d expect from M&S, but is also vegan-friendly, so finally people don’t have to compromise on taste.”
For those that know the wonderful quality of M&S, it does not matter whether you are part of the plant-based tribe or just trying to cut down on meat and dairy. With prices starting at just £2 and with many meals at £3, Plant Kitchen is the most approachable and inclusive plant-based supermarket offering that we have seen in a while.
Ok, off you go to M&S!